Please join the Wharton Club of Colorado as we host Raghu Iyengar, a visiting Professor of Marketing at the Wharton School. The event will start and end with informal networking, and Raghu will present the findings of his research that are relevant for anyone looking to use Network Marketing to promote a product or service. This event is open to all Wharton alumni, friends and family. Hope you can join us!

Date: Nov 5th, 2009
Location: CU-Leeds, Boulder (click here for map)
Timing:
  - 6pm: Networking
  - 6:30 to 7:15: Raghu Presentation
  - 7:15 to 7:30: Q&A
  - 7:30 to 8:00: Networking

Cost: $15 (Wharton Alumni Club members), $20 (non-members)
Light hors d'oeuvres will be provided, cash bar

Members sign up here
Non-members sign up here

Marketers are increasingly experimenting with various forms of network marketing. In this talk, Raghu uses a pharmaceutical example to explore the idea of social contagion and how this process influences the way a new product spreads through a social network. He will discuss the ways of measuring the influence that a particular member of a social network has, and how to measure the impact that a key social agent has on product acceptance in the market.

Raghu's research reveals some surprising results regarding which agents can carry the greatest influence on large-scale product
adoption. Raghu will draw parallels to other industries and help guide efforts to employ network marketing as a powerful product/service promotional tool.