Wharton Club of Colorado

Free Webinar With Professor Pete Fader

Customer Analytics for Fun and Profit

Wharton Alumni Affairs is excited to bring you the sixth webinar in a new series offered to our Wharton alumni community. Through April 18, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.

Webinar Title: Customer Analytics for Fun and Profit

Webinar Date: Tuesday, May 3, 2011

Webinar Time: 11:00 a.m. – 11:00 a.m. MST

Led by: Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing; Co-Director, Wharton Customer Analytics Initiative

Pre-registration is available now to members of Wharton Clubs. Space is limited, so register today by following the appropriate link below:
Wharton Alumni: Click here to register.
Non-Wharton Alumni: Click here to register.

Professor Fader will describe Wharton’s newest research center, the Wharton Customer Analytics Initiative, and provide some examples of how WCAI works with a variety of data-driven companies to develop new methods and important managerial insights across a wide range of industries (including interactive media, financial services, pharmaceuticals, telecom and public utilities). He will then focus on a specific application, looking at donor behavior over time for several nonprofit organizations.

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