The Surprising Influence of the Real World on How we Search, Shop and Sell in the Virtual One. Thursday, November 13, 6-8pm
Wharton professor and marketing expert David Bell will be in Denver to discuss his book "Location is (Still) Everything" with members of the Wharton Club of Colorado.
Conventional wisdom holds that the internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Professor Bell argues that the way we use the internet is still largely shaped by the physical world which we inhabit. Anyone can go online and buy a pair of jeans - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making process when buying online. So too, our willingness to search for and consume information depeneds on where we live and who we live next to. David will give an overfview of his unique GRAVITY framework that explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed. Some key examples will also draw from start-ups founded by Wharton alumni.
1621 18th St, Denver, CO 80202
Thursday, November 13, 2014
Non Members: $45
Light hors d'oevres and refreshments will be available, and the first 30 registrants will receive a signed hardcover copy of Professor Bell's book: "Location is (Still) Everything"