Wednesday, January 22, 2014Wharton Webinar Series: This webinar features insight from David's forthcoming book, Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One.
Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through January 13, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.
Webinar Title: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Webinar Date: Wednesday, January 22, 2014
Webinar Time: 12:00 p.m. – 1:00 p.m. EST
Led By: David Bell, Xinmei Zhang and Yongge Dai Professor of Marketing
Pre-registration is available now to members of Wharton Clubs. Space is limited, so register today by following the appropriate link below:
About this session:
The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
The Internet and related technologies wield enormous influence over new business opportunities in everything from delivery of products, development of brands, and provision of information. This webinar features insight from David's forthcoming book, Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. This session will cover principles and examples that show just how pervasive the effects of real world factors are, and what managers and entrepreneurs can do to leverage them.